Move ahead
We help revolutionary entrepreneurs scale and build effective business development engines to grow faster.
Progressive thinking
We leverage our expertise in building and scaling technology-driven companies to a global level.
Long-term impact
We make strategic partnerships through long-term investments and technology support.
About Us
Systems Ventures as a subsidiary of Systems Limited, leading technology powerhouse of Pakistan, partners with companies that leverage technology to disrupt the normal and make history. We aim to continue the legacy of our parent company by investing in bold decisions and partnering up with leaders to maximize the true value of their ideas.
Systems Group of Companies excellence in numbers
5000+ Global employees
45+ years of being a digital enabler
Presence in 4 continents
Investment Focus
We back ventures that aim at:
Disruptive Innovation
Idea that is technology-driven – superseding a conventional process or product – scalable, and align with Systems’ growth strategy.
Leveraging Technology
Businesses weighing technology to enable digital transformation, bringing fundamental change and exceeding growth.
Social Impact
Visionaries becoming change-enablers and offering solutions against critical social challenges.
Our Portfolio
JOMO - Pakistan’s fastest-growing fashion eRetailer
JOMO is an eCommerce fashion central carrying brands such as Sapphire, Generation, Nishat Linen, Nike, Hush Puppies, Adidas, etc. Within Pakistan, it is the only company to provide try before you buy and 100% free delivery to ensure a relaxed and seamless shopping experience. Systems Ventures invested in Jomo to accelerate digital innovation and support startups that cause positive economic disruption. This strategic investment aims to enhance digital ecosystem of the country.
OneLoad – A retailer centric platform selling eLoad services
OneLoad is a closed-loop wallet platform with a mission to bridge the gap between formal banks and low-income and financially excluded populations. The company offers financial connectivity and access to digital payments in Pakistan. They now have 50,000+ active retailer networks selling eLoad services. Systems Ventures invested in OneLoad intending to expand inclusive and seamless digital payment and reduce working capital for retailers by aggregating all digital services under a single, unified digital platform.
SalesFlo – A leading retail centric technology company by Retailistan
With expertise in digital merchandising, in-store marketing, and distribution management, SalesFLo aims to digitize the retail landscape of Pakistan. Started as a startup in 2015, it has grown to become the OS of distributive trade in Pakistan with over 50 enterprise customers and $3B+ in annualized transactions. Systems Ventures invested in SalesFlo to encourage and support digital mapping of the retail ecosystem. This investment will open opportunities for market penetration for both companies.
Jungu – A B2B marketplace by Retailistan
Jugnu is on a mission to empower and uplift the livelihoods of 1M+ kiryanas in Pakistan. It started its operations in 2020 and is now services thousands of retailers with a full tech suite of Retailer App, Optimized Logistics, and Embedded Finance. Through investment, Systems Ventures aimed to highlight the significance of the digital supply chain. Through investment, Systems Ventures aimed to highlight the significance of the digital supply chain in the Pakistani retail sector. Together, we hope to improve the economic well-being of Pakistan by solidifying the digital landscape.
Our Team
A set of seasoned professionals determined to bring value to our stakeholders.
Chairman
Aezaz Hussain
Aezaz supervises strategy development for the organization and plays a vital role in planning and managing enterprise-level projects.He sets forth the business direction through high operating standards, including integrity, corporate governance, and thoughtful leadership. Aezaz has also been a part of several advisory bodies where he provided IT-related acumen for accelerating business value and growth..
Chief Executive Officer
Asif Peer
As the CEO of Systems Ventures, Asif Peer oversees the organizational structure and delegates the company’s vision and operating strategy.With 25-year professional expertise in the corporate sector, he has built a business ecosystem that thrives on innovation. By empowering departments through integrity, innovation, and dedication, he has played a pivotal role in the company’s success over the years.
Non-Executive Director
Arshad Masood
Arshad Masood gained professional expertise with IBM, contributing to different managerial and sales-related duties in the US.He pioneered Visionet Systems, which is a US-based technology solutions provider. Arshad holds an MSc degree from the University of Guelph, Canada as well as an MBA degree from Baruch College in New York.
EVP Professional Services
Jawad Khan
"A leader, visionary, and someone who continues to influence generations. Jawad Khan plays an instrumental role in System Ventures He is responsible for overseeing product development, identification of new products, product strategy, and its alignment with overall business strategy and has a keen eye on the identification of new business opportunities.His persistence and resilience are a testimony of his impeccable strategic mindset which continues to instill a winning team culture across the company.
Chief Financial Officer
Roohi Khan
Roohi is a member of the Business Leadership team and is responsible for planning and executing the company’s financial performance strategies.As Systems Ventures’ strategic business partner, she maintains vital business assets, optimizes the financial infrastructure, and provides strategic advice on managing company finances.
Chief Investment Officer
Muhammad Tahir Saeed
Tahir is an investment veteran with a decade of experience in risk management, market research, and client and corporate relationships.As part of the Investment Committee at Systems Ventures, he is responsible for planning investment process and strategy, identifying new capital opportunities, conducting due diligence, originating and leading M&A transactions, and managing group investments.
Chairman
Aezaz Hussain
Aezaz supervises strategy development for the organization and plays a vital role in planning and managing enterprise-level projects.He sets forth the business direction through high operating standards, including integrity, corporate governance, and thoughtful leadership. Aezaz has also been a part of several advisory bodies where he provided IT-related acumen for accelerating business value and growth.
EVP Professional Services
Jawad Khan
"A leader, visionary, and someone who continues to influence generations. Jawad Khan plays an instrumental role in System Ventures He is responsible for overseeing product development, identification of new products, product strategy, and its alignment with overall business strategy and has a keen eye on the identification of new business opportunities.His persistence and strategic mindset continue to instill a winning team culture across the company.
Chief Executive Officer
Asif Peer
As the CEO of Systems Ventures, Asif Peer oversees the organizational structure and delegates the company’s vision and operating strategy.With 25-year professional expertise in the corporate sector, he has built a business ecosystem that thrives on innovation. By empowering departments through integrity, innovation, and dedication, he has played a pivotal role in the company’s success over the years.
Chief Financial Officer
Roohi Khan
Roohi is a member of the Business Leadership team and is responsible for planning and executing the company’s financial performance strategies.As Systems Ventures strategic business partner, she maintains vital business assets, optimizes the financial infrastructure, and provides strategic advice on managing company finances.
Non-Executive Director
Arshad Masood
Arshad Masood gained professional expertise with IBM, contributing to different managerial and sales-related duties in the US.He pioneered Visionet Systems, which is a US-based technology solutions provider. Arshad holds an MSc degree from the University of Guelph, Canada as well as an MBA degree from Baruch College in New York.
Chief Investment Officer
Muhammad Tahir Saeed
Tahir is an investment veteran with a decade of experience in risk management, market research, and client and corporate relationships.As part of the Investment Committee at Systems Ventures, he is responsible for planning investment process and strategy, identifying new capital opportunities, conducting due diligence, originating and leading M&A transactions, and managing group investments.
Our Insights
News, Opinions, and perspectives on digital business technology
Systems Ventures makes equity investment in JOMO
March 28, 2022
February 2, 2022 – Systems Limited has made a strategic investment in JOMO through its subsidiary Systems Ventures. This investment accents how Systems Ventures aspires to amplify digital innovation and support Pakistani businesses that steer positive economic disruption.
Systems Limited announces investment in Salesflo to take on Pakistan’s digital retail market
March 28, 2022
In a bid to further solidify its footing in Pakistan’s highly promising digital retail landscape, Pakistan’s premier technology organization Systems Limited has announced its plans to invest in retail technology company Salesflo After completing their due diligence for acquiring a minority
